Like Versus Dislike: How Facebook's Like-Button Influences People's Perception of Product and Service Quality
نویسندگان
چکیده
As Facebook’s Like-button has become ubiquitous, it is the purpose of this research to investigate (1) whether Likes serve as a signal of a product’s or service’s quality and (2) how the introduction of a Dislike-button would alter perceptions. Following a qualitative study, we conducted an experiment in which 653 participants were presented with website screenshots featuring varying levels of Likes and Dislikes. The results indicate that the theoretical framing of Likes as a Signal is valid and that people do perceive the quality of products and services as superior when they are associated with more Likes. Signaling also explains the counter-intuitive finding that Dislikes can have a positive effect on people’s quality perceptions. Results are discussed with respect to theory and practical implications.
منابع مشابه
Impact of Service Quality on Customer Perception: An Empirical Study in India’s Post Office Savings Banking Sector Using SERVQUAL
The position of financial organization would be increasingly decisive in the next decade in view of the frightening competition. With the increasing number of businesses and growing competitions today, each organization wants to be the customer’s first choice and try to satisfy them for getting loyalty for their future endurance in the market. However, it is open to ask whether the organizatio...
متن کاملAttitude of Supervisors of Yazd Educational Hospitals towards the Role of Personnel Element on the Market Share of Hospital Services
Introduction: Quality of services extremely depends on how personnel have contact and interaction with the clients. Moreover, the personnel’s attitudes and their behaviors with the clients significantly affect clients’ perception of quality of services and consequently influence their satisfaction as well as their absorption to the services of an institution. This study intends to investigate t...
متن کاملFacebook: Investigating the influence on consumer purchase intention
This study investigates the influence of Facebook applications and activities on consumers purchase intention and provide insights into whether consumers take notice of their peer’s activity on Facebook and whether that activity influences consumer purchase intention. Regression analyses conducted on the results from a survey of 215 Facebook users suggests that the use of Facebook’s like button...
متن کاملOn Visual Texture Preference: Can an Ecological Model Explain Why People Like Some Textures More Than Others?
What visual textures do people like and why? Here, we test whether the ecological valence theory proposed for color preferences can also predict people's preferences for visual texture. According to the theory, people should like visual textures associated with positive objects or entities and dislike visual textures associated with negative objects or entities. We compare the results for the e...
متن کاملComparison of Usability of Touch-screen and Button Cell Phones Among Elderly Users
Background and Objectives: The use of new technologies, particularly mobile phones, is drastically growing on a daily basis. The usability of mobile phones can be determined for different age groups in order to reach a balanced development plan with respect to this technology. The present study aimed to investigate and compare the usability of touch-screen and button cell phones among Iranian e...
متن کامل